Brand and press

How to write our names, and what to use.

For journalists, partners and customers who mention us. Two names, one rule each.

The mark, both themes

A quarter disc and a point. Sapphire and ochre. Do not recolour, rotate or add effects. Clear space: the height of the point on every side.

The names

PremiumRadar, one word, capital P and R. The workspace. A product of SKC Digital, Inc., Delaware, USA.

SIVA, four capitals, an acronym: Sales Intelligence Virtual Assistant. The model built for selling. Never "Siva", never with a definite article as a name.

Releases are written as SIVA 1 · Horizon. The next is SIVA 1.1 · Echo.

What the mark becomes: the instrument

The disc, opened. Each band is one thing SIVA does; the point rides the needle. Used on the model page for capabilities, evaluations and versions.

What the mark becomes: the place

The point as the origin, reading a territory. Used on the home page for the product at work.

One-line description

PremiumRadar is the sales workspace for enterprises and teams that sell to businesses, built on SIVA, the sales model. Each morning: which companies moved, who signs, what to say, in your voice. You press send.

What we do not say

We do not claim to have trained a foundation model. We do not name the models we build on. We do not publish evaluation numbers that do not come from a repeatable run.

Press

hello@premiumradar.com. Illustrations on this site are drawn by us and may be used with attribution when writing about PremiumRadar.